Comments on: What Is Bose Building? FMOD Is the Latest Piece in a Much Bigger Audio Strategy https://www.ecoustics.com/news/bose-audio-strategy/ everything hi-fi Fri, 09 Oct 2026 10:00:30 +0000 hourly 1 https://wordpress.org/?v=6.7.1 By: Ian White https://www.ecoustics.com/news/bose-audio-strategy/#comment-647758 Thu, 08 Oct 2026 15:23:59 +0000 https://www.ecoustics.com/news/bose-audio-strategy/#comment-647758 In reply to ORT.

ORT,

The more I learn about Bose, the more I respect them as a company. They sell billions of dollars worth of product every year. Audiophiles can bitch all they want, but they own two of the most iconic high-end brands and have no plans to curb their growth or innovation. Their technology is appearing in more and more 3rd party headphones, car audio systems, and professional venues. These new moves will make them a tech player in gaming and VR. They are also some of the nicest people I’ve met in the industry.

IW

]]> By: ORT https://www.ecoustics.com/news/bose-audio-strategy/#comment-647720 Thu, 08 Oct 2026 14:42:07 +0000 https://www.ecoustics.com/news/bose-audio-strategy/#comment-647720 I like Bose. I always have and likely always will. I have a 40 year old pair of 901s with the equalizer. If Bose would make a new pair that paid stylistic homage to the originals and put a built-in digital EQ in each speaker and sold them for an affordable price of say, $2,000 a pair? I think people, real normal peoole, would buy and enjoy them. People. Not frAudiophiles who strain at a bit and swallow a PRaT.

I recall when Bose fell from frAudian grace and those idiots began to chant their new mantra: “No highs. No lows. It must be Bose”. Maroons. No, make that ASStriches. That’s human equivalent of an Ostrich except Asstriches don’t stick their head in the ground, they shove it up their own butt.

The EQ would have to be contained within the speakers as there are too few (if any) receivers with a “Tape Loop” these days. I like stereo and I like Bose enough buy those 901s when I was, if not dirt poor, then perhaps linoleum rich?

ORT

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