Samsung is now trying to solve that problem through Samsung TV Plus.<\/p>\n\n\n\n
Related Reviews:<\/h3>\n\n\n\n\n- Watch Out, Dolby Atmos: Google\u2019s Eclipsa Audio Is Coming For You<\/a><\/li>\n\n\n\n
- Samsung HW-QS90H Soundbar Review: Samsung\u2019s Loaded New Standalone Atmos Bar Takes On Sonos<\/a><\/li>\n<\/ul>\n\n\n\n
Eclipsa Audio Moves Beyond YouTube<\/h2>\n\n\n\n![\"eclipsa-audio-encoding-decoding\"](\"https:\/\/www.ecoustics.com\/wp-content\/uploads\/eclipsa-audio-encoding-decoding.jpg\")
<\/figure>\n\n\n\nSamsung says Eclipsa Audio is now being used with musicals and live performance content on Samsung TV Plus. The company has developed an IAMF-based system for encoding, delivering and playing the immersive audio streams on compatible televisions and soundbars, while unsupported devices automatically receive a conventional stereo version.<\/p>\n\n\n\n
Samsung didn’t simply run a few test files through a television and call the press office. During development, the company captured a live performance in a 280-seat concert venue, converted the spatial recording to Eclipsa Audio, streamed it through a Samsung TV Plus channel and played it back through a Samsung television. Samsung says the system preserved the placement of vocals, instruments, audience reaction and the acoustics of the venue.<\/p>\n\n\n\n
The more interesting part is what comes next. Samsung says it plans to expand Eclipsa Audio on TV Plus into K-pop concerts, classical performances, movies and sports, with longer-term possibilities including letting viewers emphasize vocals or individual instruments and selecting between commentary and stadium sound during sporting events.<\/p>\n\n\n\n
Why Samsung TV Plus Matters<\/h2>\n\n\n\n![\"samsung-eclipsa-multicam\"](\"https:\/\/www.ecoustics.com\/wp-content\/uploads\/samsung-eclipsa-multicam.jpg\")
<\/figure>\n\n\n\nSamsung TV Plus isn’t some experimental streaming app hidden six menus deep beside the owner’s manual. Samsung reported in February that the free ad-supported service had surpassed 100 million monthly active users worldwide<\/strong>, with roughly 4,300 channels and 66,000 on-demand videos across 30 countries.<\/p>\n\n\n\nObviously, 100 million Samsung TV Plus users are not suddenly listening to Eclipsa Audio. But the size of the platform gives Samsung something every new audio format needs: distribution without asking consumers to subscribe to another service or buy content separately.<\/p>\n\n\n\n
YouTube already gave Eclipsa a potentially enormous creator platform. Samsung TV Plus gives it a more conventional television environment where concerts, movies and sports can demonstrate why immersive audio matters without the viewer first searching YouTube for an IAMF demonstration clip.<\/p>\n\n\n
\n![\"eclipsa-audio-logo\"](\"https:\/\/www.ecoustics.com\/wp-content\/uploads\/eclipsa-audio-logo.png\")
<\/figure><\/div>\n\n\nDoes Eclipsa Audio Actually Have a Fighting Chance?<\/h2>\n\n\n\n
More than it did 18 months ago.<\/p>\n\n\n\n
The biggest advantage remains the underlying IAMF (Immersive Audio Model and Formats)<\/strong> architecture. IAMF is an open, codec-agnostic specification designed to deliver immersive audio across everything from headphones and televisions to multi-speaker home theater systems. It does not lock creators and manufacturers into a proprietary audio codec or licensing model.<\/p>\n\n\n\nGoogle has also continued building the infrastructure around it. YouTube accepts Eclipsa Audio content, Google offers open-source Eclipsa production tools, and Android 16 QPR2 added software decoding for IAMF. Samsung, meanwhile, has incorporated Eclipsa support across its current television and soundbar ecosystem.<\/p>\n\n\n\n
Those are not insignificant partners. Google controls YouTube and Android. Samsung sells an enormous number of televisions and soundbars and now operates a streaming platform with 100 million monthly users. If you’re going to pick two companies to push an alternative immersive audio standard, you could do considerably worse.<\/p>\n\n\n\n
But Dolby is not packing its office furniture into boxes.<\/p>\n\n\n\n
Dolby Atmos Still Has the Huge Advantage<\/h2>\n\n\n\n![\"Dolby](\"\/wp-content\/plugins\/wp2cloud-wordpress-to-cloud\/wp2cloud.php?weblob_id=50742\/dolby-atmos-logo.jpg\")
<\/figure><\/div>\n\n\nDolby Atmos<\/a> has something Eclipsa cannot manufacture overnight: an enormous installed ecosystem of movies, television shows, music, streaming services, AV receivers, processors, soundbars, televisions and other devices.<\/p>\n\n\n\nThat remains Eclipsa Audio’s biggest problem.<\/p>\n\n\n\n
We have already encountered the hardware gap ourselves. Our recent coverage of the Denon AVR-X2900H and AVR-X3900H<\/strong> noted that Eclipsa decoding was still absent, even though Denon’s new corporate connection to Samsung through Harman makes future support seem like an obvious possibility. The Marantz AV 30<\/a><\/strong> also did not support Eclipsa Audio when we reviewed it earlier this year.<\/p>\n\n\n\nUntil Eclipsa appears routinely on mainstream AV receivers, more soundbars and non-Samsung hardware \u2014 and until major studios and streaming platforms start delivering meaningful libraries of movies and music in the format \u2014 Dolby Atmos remains miles ahead.<\/p>\n\n\n\n
Samsung TV Plus doesn’t change that overnight.<\/p>\n\n\n\n
It does, however, make Eclipsa Audio considerably harder to dismiss.<\/p>\n\n\n\n
Eclipsa Audio Moves Beyond YouTube<\/h2>\n\n\n\n<\/figure>\n\n\n\nSamsung says Eclipsa Audio is now being used with musicals and live performance content on Samsung TV Plus. The company has developed an IAMF-based system for encoding, delivering and playing the immersive audio streams on compatible televisions and soundbars, while unsupported devices automatically receive a conventional stereo version.<\/p>\n\n\n\n
Samsung didn’t simply run a few test files through a television and call the press office. During development, the company captured a live performance in a 280-seat concert venue, converted the spatial recording to Eclipsa Audio, streamed it through a Samsung TV Plus channel and played it back through a Samsung television. Samsung says the system preserved the placement of vocals, instruments, audience reaction and the acoustics of the venue.<\/p>\n\n\n\n
The more interesting part is what comes next. Samsung says it plans to expand Eclipsa Audio on TV Plus into K-pop concerts, classical performances, movies and sports, with longer-term possibilities including letting viewers emphasize vocals or individual instruments and selecting between commentary and stadium sound during sporting events.<\/p>\n\n\n\n
Why Samsung TV Plus Matters<\/h2>\n\n\n\n<\/figure>\n\n\n\nSamsung TV Plus isn’t some experimental streaming app hidden six menus deep beside the owner’s manual. Samsung reported in February that the free ad-supported service had surpassed 100 million monthly active users worldwide<\/strong>, with roughly 4,300 channels and 66,000 on-demand videos across 30 countries.<\/p>\n\n\n\nObviously, 100 million Samsung TV Plus users are not suddenly listening to Eclipsa Audio. But the size of the platform gives Samsung something every new audio format needs: distribution without asking consumers to subscribe to another service or buy content separately.<\/p>\n\n\n\n
YouTube already gave Eclipsa a potentially enormous creator platform. Samsung TV Plus gives it a more conventional television environment where concerts, movies and sports can demonstrate why immersive audio matters without the viewer first searching YouTube for an IAMF demonstration clip.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\nDoes Eclipsa Audio Actually Have a Fighting Chance?<\/h2>\n\n\n\n
More than it did 18 months ago.<\/p>\n\n\n\n
The biggest advantage remains the underlying IAMF (Immersive Audio Model and Formats)<\/strong> architecture. IAMF is an open, codec-agnostic specification designed to deliver immersive audio across everything from headphones and televisions to multi-speaker home theater systems. It does not lock creators and manufacturers into a proprietary audio codec or licensing model.<\/p>\n\n\n\nGoogle has also continued building the infrastructure around it. YouTube accepts Eclipsa Audio content, Google offers open-source Eclipsa production tools, and Android 16 QPR2 added software decoding for IAMF. Samsung, meanwhile, has incorporated Eclipsa support across its current television and soundbar ecosystem.<\/p>\n\n\n\n
Those are not insignificant partners. Google controls YouTube and Android. Samsung sells an enormous number of televisions and soundbars and now operates a streaming platform with 100 million monthly users. If you’re going to pick two companies to push an alternative immersive audio standard, you could do considerably worse.<\/p>\n\n\n\n
But Dolby is not packing its office furniture into boxes.<\/p>\n\n\n\n
Dolby Atmos Still Has the Huge Advantage<\/h2>\n\n\n\n<\/figure><\/div>\n\n\nDolby Atmos<\/a> has something Eclipsa cannot manufacture overnight: an enormous installed ecosystem of movies, television shows, music, streaming services, AV receivers, processors, soundbars, televisions and other devices.<\/p>\n\n\n\nThat remains Eclipsa Audio’s biggest problem.<\/p>\n\n\n\n
We have already encountered the hardware gap ourselves. Our recent coverage of the Denon AVR-X2900H and AVR-X3900H<\/strong> noted that Eclipsa decoding was still absent, even though Denon’s new corporate connection to Samsung through Harman makes future support seem like an obvious possibility. The Marantz AV 30<\/a><\/strong> also did not support Eclipsa Audio when we reviewed it earlier this year.<\/p>\n\n\n\nUntil Eclipsa appears routinely on mainstream AV receivers, more soundbars and non-Samsung hardware \u2014 and until major studios and streaming platforms start delivering meaningful libraries of movies and music in the format \u2014 Dolby Atmos remains miles ahead.<\/p>\n\n\n\n
Samsung TV Plus doesn’t change that overnight.<\/p>\n\n\n\n
It does, however, make Eclipsa Audio considerably harder to dismiss.<\/p>\n\n\n\n
<\/figure>\n\n\n\nSamsung says Eclipsa Audio is now being used with musicals and live performance content on Samsung TV Plus. The company has developed an IAMF-based system for encoding, delivering and playing the immersive audio streams on compatible televisions and soundbars, while unsupported devices automatically receive a conventional stereo version.<\/p>\n\n\n\n
Samsung didn’t simply run a few test files through a television and call the press office. During development, the company captured a live performance in a 280-seat concert venue, converted the spatial recording to Eclipsa Audio, streamed it through a Samsung TV Plus channel and played it back through a Samsung television. Samsung says the system preserved the placement of vocals, instruments, audience reaction and the acoustics of the venue.<\/p>\n\n\n\n
The more interesting part is what comes next. Samsung says it plans to expand Eclipsa Audio on TV Plus into K-pop concerts, classical performances, movies and sports, with longer-term possibilities including letting viewers emphasize vocals or individual instruments and selecting between commentary and stadium sound during sporting events.<\/p>\n\n\n\n
Why Samsung TV Plus Matters<\/h2>\n\n\n\n<\/figure>\n\n\n\nSamsung TV Plus isn’t some experimental streaming app hidden six menus deep beside the owner’s manual. Samsung reported in February that the free ad-supported service had surpassed 100 million monthly active users worldwide<\/strong>, with roughly 4,300 channels and 66,000 on-demand videos across 30 countries.<\/p>\n\n\n\nObviously, 100 million Samsung TV Plus users are not suddenly listening to Eclipsa Audio. But the size of the platform gives Samsung something every new audio format needs: distribution without asking consumers to subscribe to another service or buy content separately.<\/p>\n\n\n\n
YouTube already gave Eclipsa a potentially enormous creator platform. Samsung TV Plus gives it a more conventional television environment where concerts, movies and sports can demonstrate why immersive audio matters without the viewer first searching YouTube for an IAMF demonstration clip.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\nDoes Eclipsa Audio Actually Have a Fighting Chance?<\/h2>\n\n\n\n
More than it did 18 months ago.<\/p>\n\n\n\n
The biggest advantage remains the underlying IAMF (Immersive Audio Model and Formats)<\/strong> architecture. IAMF is an open, codec-agnostic specification designed to deliver immersive audio across everything from headphones and televisions to multi-speaker home theater systems. It does not lock creators and manufacturers into a proprietary audio codec or licensing model.<\/p>\n\n\n\nGoogle has also continued building the infrastructure around it. YouTube accepts Eclipsa Audio content, Google offers open-source Eclipsa production tools, and Android 16 QPR2 added software decoding for IAMF. Samsung, meanwhile, has incorporated Eclipsa support across its current television and soundbar ecosystem.<\/p>\n\n\n\n
Those are not insignificant partners. Google controls YouTube and Android. Samsung sells an enormous number of televisions and soundbars and now operates a streaming platform with 100 million monthly users. If you’re going to pick two companies to push an alternative immersive audio standard, you could do considerably worse.<\/p>\n\n\n\n
But Dolby is not packing its office furniture into boxes.<\/p>\n\n\n\n
Dolby Atmos Still Has the Huge Advantage<\/h2>\n\n\n\n<\/figure><\/div>\n\n\nDolby Atmos<\/a> has something Eclipsa cannot manufacture overnight: an enormous installed ecosystem of movies, television shows, music, streaming services, AV receivers, processors, soundbars, televisions and other devices.<\/p>\n\n\n\nThat remains Eclipsa Audio’s biggest problem.<\/p>\n\n\n\n
We have already encountered the hardware gap ourselves. Our recent coverage of the Denon AVR-X2900H and AVR-X3900H<\/strong> noted that Eclipsa decoding was still absent, even though Denon’s new corporate connection to Samsung through Harman makes future support seem like an obvious possibility. The Marantz AV 30<\/a><\/strong> also did not support Eclipsa Audio when we reviewed it earlier this year.<\/p>\n\n\n\nUntil Eclipsa appears routinely on mainstream AV receivers, more soundbars and non-Samsung hardware \u2014 and until major studios and streaming platforms start delivering meaningful libraries of movies and music in the format \u2014 Dolby Atmos remains miles ahead.<\/p>\n\n\n\n
Samsung TV Plus doesn’t change that overnight.<\/p>\n\n\n\n
It does, however, make Eclipsa Audio considerably harder to dismiss.<\/p>\n\n\n\n
<\/figure>\n\n\n\nSamsung TV Plus isn’t some experimental streaming app hidden six menus deep beside the owner’s manual. Samsung reported in February that the free ad-supported service had surpassed 100 million monthly active users worldwide<\/strong>, with roughly 4,300 channels and 66,000 on-demand videos across 30 countries.<\/p>\n\n\n\n Obviously, 100 million Samsung TV Plus users are not suddenly listening to Eclipsa Audio. But the size of the platform gives Samsung something every new audio format needs: distribution without asking consumers to subscribe to another service or buy content separately.<\/p>\n\n\n\n YouTube already gave Eclipsa a potentially enormous creator platform. Samsung TV Plus gives it a more conventional television environment where concerts, movies and sports can demonstrate why immersive audio matters without the viewer first searching YouTube for an IAMF demonstration clip.<\/p>\n\n\n More than it did 18 months ago.<\/p>\n\n\n\n The biggest advantage remains the underlying IAMF (Immersive Audio Model and Formats)<\/strong> architecture. IAMF is an open, codec-agnostic specification designed to deliver immersive audio across everything from headphones and televisions to multi-speaker home theater systems. It does not lock creators and manufacturers into a proprietary audio codec or licensing model.<\/p>\n\n\n\n Google has also continued building the infrastructure around it. YouTube accepts Eclipsa Audio content, Google offers open-source Eclipsa production tools, and Android 16 QPR2 added software decoding for IAMF. Samsung, meanwhile, has incorporated Eclipsa support across its current television and soundbar ecosystem.<\/p>\n\n\n\n Those are not insignificant partners. Google controls YouTube and Android. Samsung sells an enormous number of televisions and soundbars and now operates a streaming platform with 100 million monthly users. If you’re going to pick two companies to push an alternative immersive audio standard, you could do considerably worse.<\/p>\n\n\n\n But Dolby is not packing its office furniture into boxes.<\/p>\n\n\n\n Dolby Atmos<\/a> has something Eclipsa cannot manufacture overnight: an enormous installed ecosystem of movies, television shows, music, streaming services, AV receivers, processors, soundbars, televisions and other devices.<\/p>\n\n\n\n That remains Eclipsa Audio’s biggest problem.<\/p>\n\n\n\n We have already encountered the hardware gap ourselves. Our recent coverage of the Denon AVR-X2900H and AVR-X3900H<\/strong> noted that Eclipsa decoding was still absent, even though Denon’s new corporate connection to Samsung through Harman makes future support seem like an obvious possibility. The Marantz AV 30<\/a><\/strong> also did not support Eclipsa Audio when we reviewed it earlier this year.<\/p>\n\n\n\n Until Eclipsa appears routinely on mainstream AV receivers, more soundbars and non-Samsung hardware \u2014 and until major studios and streaming platforms start delivering meaningful libraries of movies and music in the format \u2014 Dolby Atmos remains miles ahead.<\/p>\n\n\n\n Samsung TV Plus doesn’t change that overnight.<\/p>\n\n\n\n It does, however, make Eclipsa Audio considerably harder to dismiss.<\/p>\n\n\n\n<\/figure><\/div>\n\n\nDoes Eclipsa Audio Actually Have a Fighting Chance?<\/h2>\n\n\n\n
Dolby Atmos Still Has the Huge Advantage<\/h2>\n\n\n
<\/figure><\/div>\n\n\n